Posts Tagged:content marketing

The Nationwide Ad Was NOT An #EpicFail

In the most literal definition of “Monday morning quarterbacking”, the verdicts are in on the best and worst of the Super Bowl advertisements. Apparently, to quote the book of Daniel in the Old Testament – or yeah more recently the awesome A Knight’s Tale movie – Nationwide Insurance was “weighed, measured and found wanting” in…

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Is a picture worth a thousand words?

  My Friday afternoon question for you… Is a picture worth a thousand words? This aphorism has been attributed to many sources, from Confucius to an early 1900s newspaper article that discusses journalism and publicity. Whatever the source, this phrase has me thinking. Is a picture still worth a thousand words? Or has the ease…

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The consumerization of agency services

For many marketing executives in the mid-market, digital disruption is the “Justin Bieber” of business: popular enough that they have to pay attention – but annoying enough that they wish they didn’t have to. One CMO at a large publishing company told me recently, “I know we’re supposed to innovate and create this technology-driven change,…

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Why Technology Will Change Content Marketing

Albert Einstein (yeah, doesn’t every post start with an Einstein quote these days) once said “It has become appallingly obvious that our technology has exceeded our humanity”. And, I think if you ask most marketers these days, you’d get some vigorous head nodding that “um, yeah, we’d agree!!” Certainly two of the biggest trends disrupting…

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CMO’s AND CIO’s – DO I HAVE TO TURN THIS CAR AROUND?

I don’t think there’s much dispute that two of the biggest trends disrupting business are “big data” and “customer centricity”. For the technology-minded this means an enormous amount of pressure to get business software to work much more seamlessly. They must help the business take advantage of all the consumer data they are accustomed to…

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Content Is What We Are

My Friday question for ya’ll… Why is content so important to business? So, two quick stories. Story one. This week I was advising an enterprise B2B client that, 18 months ago, launched a new – separate – digital content platform that represented a sparkly new brand initiative. (Yes, it was expensive.) Why was it separate,…

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Ch-Ch-Changes: Marketers, Turn and Face the Customer

There’s a wonderful quote by the Nobel Prize winning physicist Niels Bohr that goes – “prediction is very difficult, especially if it is about the future.” In a recent, and ongoing, study called Marketing2020, the Association of National Advertisers, in concert with the World Federation of Advertisers and EffectiveBrands have asked a number of senior…

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Can You Be the Steven Spielberg of Content?

My Friday question for you guys… Allow me to geek out a bit. I was surfing Reddit last week, and a thread caught my eye. It was a question about the classic movie Jurassic Park. The person asked why, after 20+ years, the CGI (computer-generated imagery) seemed so much more realistic than some of today’s…

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Are You Ready for the Next Level of Digital Content?

My Friday question to chew on…. “Are you ready to begin the next level of digital content?” In a scene in Batman Begins, Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers). Bruce has been told that delivering this flower to the top of the…

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What’s Next for Content Marketing? You.

Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing…

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