Robert Rose is a best-selling author of three books on the topic of how the strategic approach to content is transforming business strategy.
His latest book, Killing Marketing, published by McGraw Hill has been called the book that “rewrites the rules of marketing, putting content front and center to create value and brand loyalists.”
“Pulizzi and Rose have unlocked the puzzle of what marketing should be in the 21st century. Their focus on the two key elements, customers and the income flows those customers create, turns traditional product marketing thinking on its head.”
– Don Schultz, Professor Emeritus of Service, Northwestern University’s Medill School
Killing Marketing By Joe Pulizzi & Robert Rose. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched as the entire world changed the way it buys and stays loyal to brands. But marketing departments are still operating in the same, campaign-centric, product-led operation that they’ve been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and teh savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next level and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending the marketing as we know it — in favor of this new, exciting model.
Experiences: The 7th Era Of Marketing
– By Robert Rose & Carla Johnson
Content Marketing, and creating content-driven experiences have proven to be an extraordinarily powerful new way for marketers to create value for business. The challenge now is how to transform marketing from a subservient department that only describes the value of a product or service – into a department that knows how to create, manage and lead the creation of value for customers over the next decade. In Experiences: The 7th Era of Marketing, Robert Rose and Carla Johnson explain why the future of the marketing department is in a new process called Content Creation Management – which focuses on the design of experiences that inspire, inform, entertain and deliver differentiated value to customers.
Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.