Home » Archive by category "Uncategorized" (Page 2)

Category Archives: Uncategorized

Post Image

Finding Story

I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in particular had me noodling: Does the story find the audience, or does the audience find the story? I know that sounds like a tautology. Let me explain. As I was working with a client this […]

Post Image

When Experience Kills The Unicorn

I have a content campfire story for you. Once upon a time, a company that still lives today was founded in a city by the bay. It has lived its entire life in the digital age. It was founded around the time that many of today’s social platforms emerged, and it leapt to early success by […]

Post Image

Fixing the Fastest Car

You’ve no doubt heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of course, that if something is working adequately, you should refrain from changing it. Leave good enough alone. This advice may be good or bad, depending on the situation. For example, leaving good enough alone is bad advice for […]

Post Image

Pulling Yourself Into Your Future

Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it hit me: I had planned it all along. I’ll come back to this in a moment so that you can see how that dream fulfilled fits with a talk that I gave at Content Marketing […]

Post Image

Who Owns Your Story

I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with so many people about a common challenge, I’m thinking of one of my favorite Hollywood quotes. It comes from William Goldman (who holds a special place in my heart because he wrote The Princess Bride […]

Post Image

How Much Content Is Enough?

When’s the last time you heard anyone in your organization say, “I don’t have enough to do”?  Most business people are overloaded. And yet, for all that overload, business projects are less and less likely to meet expectations. According to this year’s “Pulse of the Profession” report published by the Project Management Institute, 16% of […]

Post Image

Innovation Comes From Love

Around Valentines Day we talk about love. This year, I’d like to send a Valentine to the work. The work we do as practitioners of content. One of the things that I’m continually struck by is how many times we “look for the template.” And, no, I don’t mean the content template (although that’s a […]

Post Image

It’s Time to Combobulate

Combobulate. I love that word. Let me explain. The BBC recently did something revolutionary for a 93-year-old media company. It dropped its channel-based television and radio divisions and reorganized itself around “content and audience-led divisions.” Basically, it will have two main divisions – BBC Entertain and BBC Inform – which themselves will be made up […]

Post Image

Keep the Purpose in Repurposing

Repurposing content is a complex activity that’s often misunderstood. I’ve written before about how I’ve changed my answer when people ask how much content they should create. I used to say, “As much as you can and still have it be great.” I came to see this as bad advice because it assumed that the […]

Post Image

What Is Content Strategy Innovation?

It’s important that we begin resetting our notions of content’s function in business. For the businesses I’ve talked with, the challenge was never “How are we ever going to create enough content?” It was, rather, “How the hell are we going to manage the deluge of content we are creating?” If businesses stopped to consider […]