For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert is the founder and chief strategy officer for The Content Advisory, the education and consulting group for The Content Marketing Institute.
Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing is still a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Robert has more than 15 years of experience keynoting and speaking with groups of all sizes about the strategic transformation of marketing into content driven customer experiences. Robert’s style has been described as “incredibly personable”, “engaging” and “challenging you to think differently” about the practice of marketing.
An early Internet pioneer, Robert has two decades of experience, and a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990’s, Robert developed some of the first Web strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWebCKS/marchFirst, Robert developed strategic online initiatives for numerous startups, as well as larger enterprises such as Sony, Amgen and Warner Brothers. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Robert served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.
Robert is also an early-stage investor and advisor to a number of technology startups serving on the Board of a number of startup companies, such as DivvyHQ. When not on an airplane traveling the globe to speak, consult, or educate, Robert lives and loves in Los Angeles, California.