Trusted Advisor To Global Brands
Robert’s latest posts….
The Weird Paradox of Chaos
What is the new normal? What’s the next normal? What even is normal? Every marketing team I speak to these days is doing one of three […]
Does Anyone Really Need Content Marketing?
Is your product sexy? Don’t worry – I’m not going in any NSFW direction. I’m asking whether people buy your product […]
Yes, You Can Reserve the Right to Refuse (Some of) Your Audience
Marketers like to throw around this quote from business guru Peter Drucker: “The business enterprise has two – and only two – basic […]
Are you playing the long game?
It’s a weird time to be thinking about your long-term purpose. But it might be the best time. Most of us […]
Which Shoe Are You Waiting For?
Do you want the good news first or the bad? Research shows that most people – about 88% of us […]
Get Rid Of Flat Earth Marketing
Just because I might be wrong, that doesn’t mean you’re right. Have you ever met people who ignore the truth because […]
Time to rethink how we measure
What was the most successful company last year? Was it Momo, the Chinese social search and instant messaging company that topped Fortune’s list […]
Things Are Fluxed Up!
The world right now is filled with uncertainty and change. You might say, things are fluxed up. Our best-laid plans and activities have been […]
Do What You Want
Time is precious. It’s not savable. Whatever time you spend, you don’t get back. Your schedule is your budget. The time given to people […]
Are We There Yet?
Are We There Yet? Wait for it…. Are you patient? We have a strange relationship with patience. We’re told patience is a virtue – […]