Home » 2017 » July

Monthly Archives: July 2017

Post Image

Content Changes. Strategic Content Management Doesn’t.

Now I know that title is a little over the top, and it assumes that we have a successful management program in place to begin with. Allow me to explain. I spoke at an event at Michigan State University. It was a wonderful event, focused on how they could take their new brand to the […]

Post Image

The Digital Experience Has No Easy Button

I’m just at the beginning of CMI’s six-city Master Class tour. It’s a blast to tour around the country and get to meet so many content marketers at these events. Two ideas came together for me recently – one from a class attendee in Boston, another from an article I read. The article was a […]

Post Image

Content Serenity

An article that caught my eye this week speaks to a dilemma I often find myself facing when talking with content practitioners in business. The article, from Inc.com, quotes author Malcolm Gladwell: “My editor at the New Yorker magazine, David Remnick, is a better writer than 95% of the people who work for him. He’s […]