Someone came up to me at a conference recently and paid our CMI team a compliment. She said, “I love how you guys constantly come up with such great content. Your team always has such useful pieces. How do you do it?”
After of course saying “Thank you,” I said, “We do the quiet work.”
Here’s what I mean. Like many organizations, we’re under pressure to publish a lot of stuff. Granted, we have guest posts that help fill our pipeline, but when we publish something original, it comes with a ton of work that doesn’t necessarily show.
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