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Monthly Archives: June 2017

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Titles Are Worthless – But Titling Is Everything

There’s an old quote, usually attributed to Dwight Eisenhower, that goes, “Plans are worthless, but planning is everything.” This is usually taken to mean that what’s valuable isn’t the plan itself but rather the planning process. We rarely hear the rest of that quote: “This is a very great distinction, because when you are planning […]

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Play Your Way to More Innovative Content

Recently, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley, of course; Facebook isn’t the only company to conduct them. Microsoft, Yahoo, Google, and just about every open-source organization on the […]

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Content Is Too Important To Leave To The Content Department

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the marketing department. This sentiment has caused many marketing practitioners to lament that people throughout the business now have two jobs – their own and marketing. Sometimes it seems that everyone in the company has an […]

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Doing the Quiet Work

Someone came up to me at a conference recently  and paid our CMI team a compliment. She said, “I love how you guys constantly come up with such great content. Your team always has such useful pieces. How do you do it?”  After of course saying “Thank you,” I said, “We do the quiet work.”  […]