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Monthly Archives: May 2017

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The Content Experience & The Hedgehog

In his book Good to Great: Why Some Companies Make the Leap … and Others Don’t, Jim Collins talks at some length about being a hedgehog. What’s that, you say? Well, the story of “The Hedgehog and the Fox” is originally attributed to a phrase by the Greek poet Archilochus: “The fox knows many things, but […]

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Don’t Be Trapped by Form

When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a novel, a screenplay or a television show. If you start with the form, […]

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Your Revolution Will Not Be Planned

I’m just coming off of an immensely satisfying business gathering that I’ve not missed over many years. It’s a gathering of some of the smartest, most emotionally connected people I’ve ever met. (How I ever got invited, I don’t know – but they’re stuck with me now.) One of our many topics was the question […]

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Finding Story

I’m thinking about story. The topic has come up a couple of times in recent client conversations. One question in particular had me noodling: Does the story find the audience, or does the audience find the story? I know that sounds like a tautology. Let me explain. As I was working with a client this […]

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When Experience Kills The Unicorn

I have a content campfire story for you. Once upon a time, a company that still lives today was founded in a city by the bay. It has lived its entire life in the digital age. It was founded around the time that many of today’s social platforms emerged, and it leapt to early success by […]