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Daily Archives: March 31, 2015

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Ch-Ch-Changes: Marketers, Turn and Face the Customer

There’s a wonderful quote by the Nobel Prize winning physicist Niels Bohr that goes – “prediction is very difficult, especially if it is about the future.” In a recent, and ongoing, study called Marketing2020, the Association of National Advertisers, in concert with the World Federation of Advertisers and EffectiveBrands have asked a number of senior […]

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