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Daily Archives: March 17, 2015

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5 Prescriptions For A Healthy Customer Data Plan

When I say the words “marketing data” what’s the first thing that comes to mind? If you’re like most marketers – it’s probably math, numbers, analytics; basically the statistical information that provides us insight into becoming more effective. Yuk. It’s like medicine – hard to swallow but we know we need to take it to […]

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