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Yearly Archives: 2015

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Your Revolution Will Not Be Planned

I’m just coming off of an immensely satisfying business gathering that I’ve not missed over many years. It’s a gathering of some of the smartest, most emotionally connected people I’ve ever met. (How I ever got invited, I don’t know – but they’re stuck with me now.) One of our many topics was the question […]

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When The Unicorn Kills The Experience

I have a content campfire story for you. Once upon a time, a company that still lives today was founded in a city by the bay. It has lived its entire life in the digital age. It was founded around the time that many of today’s social platforms emerged, and it leapt to early success by […]

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Pulling Yourself Into Your Future

Last week at Content Marketing World, I realized a lifelong goal when I met and interviewed John Cleese. Today it hit me: I had planned it all along. I’ll come back to this in a moment so that you can see how that dream fulfilled fits with a talk that I gave at Content Marketing […]

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Who Owns Your Story?

I’m just returning from an exhaustive, and exhilarating, week of amazing people at Content Marketing World, and after speaking with so many people about a common challenge, I’m thinking of one of my favorite Hollywood quotes. It comes from William Goldman (who holds a special place in my heart because he wrote The Princess Bride […]

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Your Pet Cats Must Go

To be very clear, no cats will be harmed in the writing of this post. It’s just that we have to move on from pet cats – projects or platforms that no longer work for us. Earlier this year, I wrote an article for CMI that asks whether content is a sustainable competitive advantage. In that […]

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What Is True?

Facts don’t change beliefs. That’s a headline that I use in one of my keynotes and workshops. It’s also something I believe. It represents my truth as I see it in the world. On the cusp of a holiday weekend, where people will celebrate “independence” for any number of reasons, it’s something on my mind. […]

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Overnight Success: What Will Your Story Be?

Two weeks ago, a seismic shift in the law of the land rocked the U.S. One thing that keeps coming up in the news is how quickly the marriage equality issue was settled. Talk shows often claim that this shift started in the early 2000s, and now, “a mere 15 years later”, it had gathered […]

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Not My System

I’ve just finished a 12-day road trip to Toronto, London, New York, and Seattle. On the first day, my luggage got lost. I talked with half a dozen people at the airline. As we walked through various logical scenarios (at least to me) of how they might get my bag back to me, all of […]

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Who Runs Your Content Show?

Here’s something you may not know about Hollywood and television. Hit TV series – like Game of Thrones, Blacklist, Scandal, and Modern Family – have multiple directors and writers. For example, Game of Thrones has had 18 directors and seven writers over the course of five seasons. Blacklist dwarfs that with 19 directors and 24 writers over just two seasons. That’s almost a new […]

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Leave ‘Em Wanting More

One of the things that intrigues me most about golf is that the entire goal of the game is to play the least amount of it. The winner of the game is the one who swung the club the fewest times. It’s a beautiful aspect of the game – one that we can learn a […]