Home » 2013 » October » 15

Daily Archives: October 15, 2013


Native Advertising Is Neither

I’ve had the pleasure of meeting with a number of companies that are in what’s being called the “native advertising” space. Through this experience, I’ve come to the conclusion that, while the technique can potentially create significant value, native advertising is actually neither “native” nor “advertising.” It is simply one aspect of the larger discipline […]

Post Tagged with ,